Pegboard releases new GeoTracking automation

Pegboard is proud to present a new way of targeting content on web platforms using automatically calculated physical location information.

In an effort to improve Pegboard's ability to display relevant content we have implemented a number of new mechanisms that enable a designer to display or remove content based on rules relating to the location of the user in question. These new capabilities allow Pegboard to:
  • Display products available only to certain regions
  • Intelligently point users towards content related to their area, such as contact locations/offices
  • Personalize website sections by creating content that identifies users and provides relevant information
  • Minimize time investment by automatically filling out content forms with location data

This service uses an external service to translate an IP address to a physical location.
3rd party costs are associated with this feature and more information can be found here.
Automated location fetching can be disabled in favor of an as-needed basis to minimize costs.

Pegboard version 6.5.1412.387 or above is required to make use of this new functionality.

Please find details about the configuration and setup of this new functionality here.